Project C: Conceptual Image

We had a current world issues discussion in class today to brainstorm ideas for a conceptual image. 

The issue I chose to address is the problem of medicating children with prescription pills, which have addictive and psychoactive short and long term effects on the development and well being of each individual. 

Sketching in class, I came up with the idea of a baby bottle filled with pills. Shocking, but not suitable for communicating the point to my intended audience.

Rafael Lopez sat with me and discussed possible directions to go into with my image, then sketched this teddy bear holding a giant pill. I told him I wanted to have a feeling of "hugs not drugs," and his ideas were much closer to what I was envisioning.

Playing off the loving and happy approach, I started to sketch pills with personality...

Finally, I really enjoyed the incorporation of a heart somehow. That way I can specifically express "love not drugs." After these sketches came together, it was clear that a poster was going to be the best way to showcase my conceptual image.

Here is my final conceptual image, two pills embracing with a child's doodling creating a heart around them and giving them human-like faces. The joining of the pills creates a pure white drop of innocence, feeding children what they really need.  It communicates ADD, medication, addiction, and love all to a young audience who may be living through the exact experience themselves.